Lexus : John Wiley & Sons, Inc. : 9780470828045 : 0470828048 : 05 Apr 2011 : The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut. Shin Sano, CEO, Sano Research, Assistant Research Professor, Illinois Institute of Technology's Institute of Design With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories. Kevin R.E. Watts, Editor, The Lexus Enthusiast Toyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus