Created when Laura Mercier founded her namesake brand. Laura Mercier Translucent Loose Setting Powder has become a staple in every makeup artists' kit. Cult favourite and winner of major awards, Laura Mercier'sBest in beautyTranslucent Loose Setting Powder is beloved for its instant blurring effect, 16H wear and iconic soft-focus finish with zero flashback. Truly translucent, the #1 Setting Powder* is Laura's makeup must-have to set and maintain the colour of your Foundation. Exceptionally milled to deliver incredible staying power without weight or texture so skin looks and feels soft, smooth and flawless from day to night. It's no wonder, Translucent Loose Setting Powder is sold every 20 seconds!** In 3 shades for virtually all skin tones including dry skin, combination skin and, especially oily skin. - Beloved for Blurring: 92% of consumers say the powder instantly blurs imperfections.**** - 16 Hour Soft Matte Finish: sets makeup for 16-hours of transfer resistant wear, with 95%