The next generation of primers powered by over 85% skincare ingredients - Pure Canvas Primers combine high-performance makeup with efficacious skincare to create a new portfolio of products that extend makeup wear and visibly improve the look of skin during and after wear. With all Pure Canvas Primers powered by the exclusive Skin Perfecting Complex, made of an exclusive blend of rose extracts that work to moisturize, protect and smooth skin, the result is the perfect canvas as step one of your flawless face routine. Key Benefits -12-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 12 hours -Enhances Luminosity: Improves skins radiance and brightness instantly and overtime -Evens Dark Spots and Discoloration: Consumers agree this primer helps reduce hyperpigmentation** Key Ingredients -Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect, and smooth skin. -Porcelain Flower: Promotes long-term visible radiance -Encapsulated Luminous