Product Details Discover Lancôme Lip Idôle JuicyTreat, a hydrating Lip Oil-In-Gloss that will transform your lip routine with its instant plumping 3D shine and non-sticky texture. Enriched with 20% squalane, it delivers up to +70% hydration in just one swipe, reducing the appearance of fine lines*. *Instrumental test on 24 women. Enriched with hyaluronic acid to help soften and fill the surface of the lips for a plumper, fuller finish. Its Maxi Lip-Hugging applicator adapts to the shape of your lips, guaranteeing a uniform, precise application in a single stroke. With a lightweight texture and menthol for a refreshing sensation, this plumping lip gloss delivers absolute comfort while boosting the natural volume of your lips. Available in 10 juicy shades. Try 10, Pink Ôh La La, a transformative, pH-reactive take on Lancômes iconic pink tone that adapts to your unique lip shade, curated by Lancôme Global Creative Director Lisa Eldridge. And 90, Berry Bisou, is another true-to-you shade.