Product Details Get ready for a new level of drama and comfort with LAbsolu Rouge Drama Ink the new semi-matte lip ink by Lancôme. This matte lipstick delivers intense colour in a single stroke. Become one with your lips thanks to the lipstick's revolutionary water in oil emulsion which is 2 times more pigmented yet 4 times thinner than a traditional lipstick. The intense matte lip colour is long lasting giving you up to eight hours of wear without transfer or fading. The ultra-thin lipstick texture gives you a bare lip feeling for an all-day comfortable wear. Fourteen lipstick shades of dramatic impact including star shades French touch and French Idol up in a new luxury signature shape. How To Use Start applying your lip ink from the upper lip going from the cupids bow to the corner of the lip. Repeat on the other side. Follow with the lower lip gliding from one corner to the other on a single swipe.