This L'Oreal Preference Permanent Hair Dye has been inspired by Florida, the ultimate seaside paradise. This caramel blonde is as luminous as sand and full of golden reflects to intensify the natural tones of your hair. Up to 100% grey coverage. L'Oreal Paris Preference 7. 3 Florida Golden Blonde Hair Dye provides a rich, long lasting hair colour with up to 100% grey coverage. The natural tones of your hair are intensified with luminous reflects. This translucent gel powered formula is enriched with precious oils and floral fragrance to leave hair feeling soft and smooth. Shade 7. 3 was inspired by Florida, the ultimate seaside paradise. This caramel blonde is as luminous as the sand and full of golden reflects. It's perfect for women with darker bases who want to lighten their hair colour. Key Features of L'Oreal Preference Permanent Hair Dye Rich, long lasting hair colour Luminous caramel blonde colour with golden reflects Up to 100% grey coverage Enriched with precious oils and flor