L'Oreal Paris Preference 7.0 Vienna Blonde Hair Dye leaves your hair full of luminous reflects whilst intensifying the natural tones of your hair colour. Up to 100% Grey Coverage. Suitable for all hair types and gives maximum colour performance leaving hair feeling soft and smooth. Want permanent hair dye that provides a rich and long-lasting hair colour with optimal grey hair coverage? Try L'Oreal Paris Preference 7. 0 Vienna Blonde Hair Dye. L'Oreal Preference leaves your hair full of luminous reflects whilst intensifying the natural tones of your hair colour. The translucent Gel powered formula means the product is suitable for all hair types and gives maximum colour performance leaving hair feeling soft and smooth. L'Oreal Preference has developed their Permanent Hair Dye with precious oils and floral fragrance with amber notes for an improved sensorial experience at application. The Shine Protect Conditioner included in the box is enriched with UV filter and vitamin E derivative t