Redesigned from the inside out, KitchenAid's most powerful bowl-lift stand mixer is an excellent choice for everyday professional use. With its heavy duty 11-speed motor, the new design delivers 150% more power than previous models, giving you all the performance and mixing precision you need to prep large batches quickly and easily. From the soft start functionality which gently starts the mixing process to prevent mess, to the effective planetary mixing action which ensures every part of the bowl is covered, the KitchenAid heavy duty stand mixer really does provide impressive mixing performance. It's designed to be quiet too, so there's less disruption in comparison to other comparably-sized stand mixers. Finished in a stylish red, the new KitchenAid's design also includes a space-saving cord wrap and a modern brushed trim band with embossed logo - a great new design for the modern professional kitchen.