It's Pure Organic Herbal Hair colour is a certified organic, completely chemical free hair dye available in 9 different shades from golden blonde to indigo black. It's made in the UK using fairtrade and organic herbs, just add water, mix and apply. It's a non-invasive, gentle hair dye that won't change the structure of your hair. These pure natural organic hair colors are volumising, strengthening and revitalising giving your hair extra shine and a luscious healthy-look, thanks to the power of Ayurvedic herbs. Each shade of pure organic hair dye is blended with different herbs to give you a natural colour without the reddish orange tinge of pure henna. Check out our FAQs for more information on how Its Pure organics hair dye works **This** **pure natural organic hair color is perfect for...** anyone who is allergic to PPD or wanting to use a more gentle, eco friendly hair dye **We love it because...** it eliminates all the nasty chemicals associated with dying your hair and is gre