International Business Strategy and Cross-Cultural Management : Edward Elgar Publishing : 9781839108624 : 1839108622 : 15 Mar 2022 : This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features: A strong connection of theoretical foundations with illustrative case studiesIntegration of current trends and challenges, such as intercultural competence, migration and digita