In 2013, Huda created the Huda Beauty brand with a collection of custom, couture lashes building the super strong foundation that backs the brand today. Genuinely inspired by and named after the many influential women in Huda's life, each false lash design has been tailor-made by Huda herself. Leveraging her years of expertise in handcrafting and designing hundreds of false lashes, Huda feels like now is finally the right time to share the ultimate false lash with the world. The Queen of Lashes proudly introduces the Hoodie #23 Lash; her very-first, very-own signature false lash.It's kind of funny when you put your name on somethingI know Huda Beauty is always there, but Hoodie is really me, my intimate me. It's my nickname and it makes these feel really intimate and special to me. My best friends have called me Hoodie since I was a kid you know. Hoodie #23 is people getting the completely unedited, pure me in a lash.- Huda Kattan To the loyal lash fanatics, the Hoodie #23 Lash i