How will Generation Y's Skill in Network Marketing impact 'Purchase Social Responsibility' in the Automobile Sector in India? : 9783656829829 : 28 Nov 2014 : Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 German Grade (A+), Würzburg-Schweinfurt University of Applied Sciences (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt), course: How will Generation Y's Skill in Network Marketing impact 'Purchase Social Responsibility' in the Automobile Sector in India?, language: English, comment: Prof. TU Munich Rashesh Dave poses a most interesting challenge: Is Generation Y interested in giving the automotive producers the kind of feedback that would impact the ways they design, source, make and deliver their automobiles? The thesis is well written, well structure, well documented and keeps the readers interest throughout the whole work. I am impressed with the time, care and