How to Write a Marketing Plan for Health Care Organizations (Hardback)

Category

Health systems & services

Store

Wordery

Brand

Taylor & francis

How to Write a Marketing Plan for Health Care Organizations : Routledge : 9780866564502 : 0866564500 : 01 Jan 1985 : A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

130 GBP