How to Talk to Data Scientists : Business Expert Press : 9781637420973 : 1637420978 : 30 Aug 2021 : Every major company has or will soon have a data science program. Most fail, expensively, imperiling their executive sponsors. Unfortunately, executives have been misled to focus on the latest buzzwords. Although buzzwords change? big data, data science, machine learning, deep learning, and artificial intelligence ?the distraction from fundamentals manifests as a predictable trajectory from exuberant program launch, to stagnation, to awkward decommissioning. After architecting data science programs at over a dozen companies, across sectors and scales, Dr. Elser has formulated a reliable framework for successful data science programs. Surprisingly, software and algorithms are secondary. Rather, the key is understanding how the available data aligns to the problem to be solved. The business executive understands the problem sufficiently to enforce this alignment, while data scientis