Households as a Site of Entrepreneurial Activity : Now Publishers : 9781680832723 : 20 Jun 2017 : Households as a Site of Entrepreneurial Activity explores the interactions between business activities and entrepreneurial households, demonstrating that new venture creation and growth often hinges on the household-business nexus, and that business decisions are influenced both by family circumstances and prevailing economic conditions. The household is the smallest social unit where human and economic resources overlap and household strategies can identify social factors underlying economic behavior. Hence, in examining the role of the household in new venture creation and growth, the authors explore contextual and processual aspects of entrepreneurship. In this monograph, the authors argue that the household plays a fundamental role in the strategic decision-making of the enterprise. In focusing on the centrality of the household context to entrepreneurial choices, actions and outcomes,