Gucci fragrances opens a new story of magic and imagination: a customisable Luxury Collection of Eau de Parfums, Perfumed Oils, and Acque Profumate, The Alchemist’s Garden. Inspired by the art of alchemy, singular unisex fragrances, with each scent built around a hero ingredient linked to the distinctive codes of the Gucci House. Bottling the essence of nature into sublime distillations, the customisable compositions are designed to be layered together, shifting and magnifying in character when paired with each other, constructing an enticing Gucci scent that lasts all day: perfect for all occasions. The beauty of the unfurling spring awakens new life into The Alchemist’s Garden with the Eau de Parfum Where My Heart Beats. An ode to fluttering freedom, and an icon of soaring creativity, the butterfly - a quintessential Gucci emblem. Gliding with grace through the clouds, its wings quiver like the fluttering of a human heartbeat experiencing the same liberating rush of freedom that the