These lightweight, long-wearing, creamy eyeshadow sticks are buildable and blendable with a built-in 30 seconds of 'playtime' to give you time to craft the perfectly sumdged look. Expect a no-tug application for a perfectly undone effect. The nourishing, skin-loving formula allows for a seamless application to create soft and effortless looks in just one swipe. Shadow Stick was inspired by the ultimate soft-glam looks of the late '80s and early 2010s music culture. TEST RESULTS The Shadow Stick consumer study was conducted by a third-party testing facility and included 32 people between the ages of 18 and 60: _100% said this product is easy to use as both eyeliner and eyeshadow _96% said product sets and stays in place after blending _93% said they can create an effortless eye shadow look in less than a minute