THE GIFT OF GOOD HAIR DAYS - ghd Max Wide Plate Hair Straightener now available in a Luxury Gift Set complete with Paddle Hair Brush and Heat-Resistant Styler Bag. STYLE IN HALF THE TIME - Ideal for Long, Thick & Curly Hair with 70% larger plates, 8/10 agree they can style their hair in half the time vs their current styler. GOOD HAIR DAYS, EVERY DAY - Since 2001, stylists have trusted ghd to deliver good hair days in salons and at home. Join the millions empowered with good hair days, every day. UP TO 2X LESS FRIZZ - High gloss coated ceramic wide plates engineered to give you 80% more shine and up to 2x less frizz for a long-lasting, salon-quality finish. \BEST WIDE PLATE STRAIGHTENER\ - 97% agree ghd Max is the best wide plate hair straightener they have used. OPTIMUM STYLING TEMPERATURE OF 185°C - For all hair types. Any hotter will damage your hair, any cooler will compromise your style and longevity. STRAIGHTEN. CURL. WAVE - More than a straightener, you can effortlessly switch u