A table gives distances by road, rail and air, and lists Motor Index Marks. A scale is given in English Miles, and in Kilometers. The maps' colour palette is mustard yellow, sage green, sap green, tan, and peach; muted tones popular in the 1920's. Roads are marked by red lines. Geographia was founded in London in 1908 by Jewish Hungarian immigrant Alexander Gross (18791958), born Alexander Grosz in Csúrog, Austria-Hungary (nowurug in Serbia), and his wife Isabelle (Bella) Crowley (18851937). Gross had emigrated both looking for his fortune and to avoid conscription. The couple established Geographia, Ltd, a commercial map publisher, first in an office on John Street, off The Strand. The company moved to No. 55 Fleet Street in 1911.