In a clinical study* 100% agree this shampoo:tInstantly improves the appearance of hair healthtEnhances natural shine + makes hair feel softtHas a rich, plush lather + makes hair feel cleantIs gentle on the scalptMakes hair feel easy to style after rinse out 96% agree this shampoo:tMakes hair feel hydratedtDoesn't make hair feel strippedtDoesn't leave behind a residue *Based on a one-week clinical study with 30 people across all hair types A hydrating, reparative shampoo that gently cleanses all hair types. MAKE THE EVERYDAY FEEL LUXE STRAIGHT UP: This shampoo gently cleanses, flexing its plush, moisturising lathermaking something so everyday, feel so extra. Replenicore-5's proteins, amino acids and antioxidants help to repair split ends and reduce breakage. It's also moisturising yet lightweight, so all hair types can get richnot weighed down. THE LOWDOWN: Gently cleanses to remove oil and product buildup from hair and scalp Plush, sulfate-free lather for a non-strip