What it is: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades. What it does: Finallythe ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skinso you always look like you. How'd we do it? - Obsessive research to create the perfect range of shades for all - Exclusive insights from the world's top makeup artists - Extensively tested for real life, on real women We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom