Factors Affecting Green Purchase Decision of Consumers. A Study on Energy Saving Light Users of Barishal City : Grin Verlag : 9783668914827 : 10 Apr 2019 : Master's Thesis from the year 2018 in the subject Economy - Environment economics, grade: 4.00 out of the scale 4.00, language: English, abstract: Climate changes and associated impacts make people think about changing their traditional consumption patterns and go for purchasing green products to make this earth livable for the future generation. The study aimed at verifying the factors determining green purchase decision of energy saving light users of Barishal city. A total of 200 (two hundred) respondents participated in the study who are only from Barishal city and use energy-saving lights. In this study, the author employed the judgmental sampling technique to collect responses from the participants through a self-administered questionnaire. Structural equation modeling was employed to analyze the empirical data and test the pr