Exploiting the Myths : Ignite LLC : 9780983504030 : 0983504032 : 01 May 2011 : Exploiting the Myths systematically rips apart the conventional investment wisdom - myth by myth - then replaces it with a "return driver" based methodology that results in a "Free Lunch" portfolio - one that produces both greater returns and lower risk. More than ten years in the making, and supported by the twin pillars of extensive research and more than 30 years of trading experience, this book finally lays to rest the traditional investment paradigm. As you might have guessed, this is not your typical investment book. "Controversial" and "ground-breaking" are two words that have been used to describe it. Exploiting the Myths presents an entirely new, and eminently logical, process for investing - all of it supported by numerous relevant facts and studies. But Exploiting the Myths is not a dense financial tome. It is extremely readable and includes entertaining and relevant references to popular culture