Product Details Mattes that feel as sexy as they look. Estée Lauders Pure Color Whipped Matte Liquid Lip is velvety smooth weightless and non-sticky. Its infused with lip loving nourishment including a rich cushion of moringa butter and hyaluronic acid. ; The innovative formula is uniquely Estee Lauder's and is lightweight ultra comfortable and has a powdery texture. It delivers 12-hour wear and a 12-hour colour-true soft velvet matte finish. ; Benefits - Light as air. Lip loving care. Liquid lip goes whipped. Coverage - Custom: Swipe for full coverage colour. Or dab and blur for a more subtle look. Finish - Velvet matte. How To Use Stroke over top and bottom lipsthe specially designed applicator coats with one swipe. Precision tracing tip provides ultimate control at corners and cupids bow. ; Pro tip: for a subtle blurred effect dab onto the centre of your lips and blend out on the edges.