Effect of Entrepreneurial Marketing Practices : International Book Market Service Ltd : 9786204751313 : 620475131X : 11 Nov 2022 : Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the nature and types of marketing practices they employ. This study investigated the effect of Entrepreneurial Marketing practices on the performance of Small and Medium Enterprises (SMEs) in Lagos State, Nigeria. The place of Entrepreneurial marketing practices in positively enhancing the performance of Small and Medium Scale Enterprises has often attracted mixed conclusions, yet SMEs are essential to economic growth in Nigeria and they are a major source of employment and contribute significantly towards the Gross Domestic Products (GDP). A cross-sectional survey design was put in place for the study. The u