Sensitive to retinol? Meet Bakuchiol. It's gentle enough to use twice a day! This multi-action serum, with antioxidant Bakuchiol plus Collagen Peptide, helps target the look of early signs of aging as it helps intercepts new ones. It leaves skin feeling firm with enhanced elasticity and reduces the appearance of lines. Plus, it instantly boosts skin's youthful-looking glow. Dermatologist tested and suitable for sensitive skin. Improve 7 signs of aging to help: - Firm. - Lift the look of skin. - Reduce the look of lines. - Smooth. - Even the look of skin tone. - Hydrate. - Instantly minimise the look of pores. What makes it unique: This new-generation serum gives you a gentle yet powerful way to stay you(thful) looking. Its hero ingredient, Bakuchiol, delivers retinol-like benefits when it comes to enhancing skin's firm feel and reducing the look of lines while being kind to skin. Use it twice a day- it's that gentle. What's in it: 99% high purity Bakuchiol, plus Collagen Peptide, help