Doing Social Science : Evidence and Methods in Empirical Research : Red Globe Press : 9780230537903 : 0230537901 : 23 Sep 2009 : What should you do when results don't match your expectations? How is it possible to make the best of existing evidence? Is it acceptable to adapt your research question in the middle of a project? This book examines how experienced researchers have tackled these questions in their own projects. Moving beyond abstract discussions of method, it explores how social scientists collect and construct evidence in real-life practice. Looking critically at nine examples of recent research, Doing Social Science gives a thorough yet accessible examination of how research is planned, carried out, recorded and analysed in real-life situations. The book covers core and new areas of social science, with each chapter looking at a different contemporary study that taps into a key aspect of modern everyday life. Diverse and globally relevant, these studies include themes fro