Book, Paperback Russell Simmons Published in: 2008 Publisher: Penguin Putnam Inc Language: English Since rising out of the New York City streets over twenty-five years ago, Russell Simmons has helped create such groundbreaking ventures as Def Jam Records, Phat Farm, and Def Comedy Jam. Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of principlesor laws. In twelve straightforward steps, Russell reveals a path that can be followed by anyone struggling to realize their dreams. Russells laws stem from the belief that its impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first. Blending business insight, universal spiritual truths, and an inspired sense of purpose, Do You! crosses the lines of age, race, and background, with wisdom that will lift you up and motivate you to pursue your vision.