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Business & the environment, ?
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Wordery
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Springer nature singapore
Dealing With Socially Responsible Consumers : Palgrave Macmillan : 9789811944567 : 9811944563 : 02 Jan 2023 : This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
79.99 GBP
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