Atlético de Madrid experienced a period of glory during the 1970s, and consolidated its reputation as one of the best football clubs in Spain. During these years, the club won three league titles (1970, 1973 and 1977), as well as the Copa del Generalísimo in 72 and 76. During that decade, the team had great figures on the bench such as Marcel Domingo and Max Merkel, but the one that stands out the most is the start of Luis Aragonés' time as coach. With a squad brimming with talent, the team boasted iconic players such as Adelardo, Luiz Pereira, José Eulogio Gárate, Rubén Ayala and the skilful winger Ufarte. The likes of Luis Aragonés and recently Simeone, both players and coaches at Atletico Madrid, cemented their legend: sentiment and rebellion. Atléticos always stand up for themselves. That has earned them the respect of all other clubs, making their fans one of the most loyal in all of Spain.