The next generation of shampoos. Color Wow Color Security Shampoo's breakthrough formula produces a rich lather. - For all colour-treated hair. - Innovative formula with LCD (Low Charge Density) technology keeps the cuticle from swelling, trapping in colour and moisture. - Humectants and lightweight moisturising agents keep hair nourished and colour looking vibrant. - Revolutionary Japanese amino-fortified complex helps prevent breakage, dullness and dryness, to dramatically improve texture. - Protein-base strengthens hair. *Please note Color Wow are currently in the process of updating their packaging. Packaging of this product is subject to variation from the visual shown. Color Wow is a cruelty-free brand; they do not test any of their products on animals.