Cognitive Linguistic Approaches to Text and Discourse : Edinburgh University Press : 9781474449984 : 1474449980 : 30 Jun 2019 : "Analysing a range of genres, including novels, poems, health forums, holiday guestbooks, prayers, political songs and news stories, each chapter applies frameworks in Cognitive Linguistics to shed light on the meanings and meaning-making processes invoked when we encounter texts. The book presents new insights into the workings of textual phenomena such as metaphor, viewpoint and deixis but also sheds light on more elusive, epiphenomenal qualities such as a text's ambience, atmosphere, power, ideology or persuasiveness. The book takes new strides in cognitive text analysis by exploiting experimental and ethnographic methods to empirically investigate readers' reception of, and resistance to, texts"--Page 4 of cover.