Bring back soft, bouncy hair with our ultra-purifying shampoo. It effortlessly removes excess oils, dirt and product build-up. Not to mention minimising the effects of hard water and air pollution. 3D Chelating Technology helps remove traces of heavy metals, while Hibiscus Cider Vinegar and Lemon Peel Extract deeply cleanse - without stripping away moisture. This antioxidant-rich saviour for strands in the city soothes as it detoxifies, refreshing from root to tip to restore virgin-like softness and shine. • Deep cleansing action that removes dirt, residue, and excess oil • 3D Chelating Technology helps remove traces of heavy metals • Purifies and detoxes white removing hardness from water • Refreshes the scalp and hair, helping to reduce dandruff • Restores hair back to its ‘virgin' soft and shiny condition • Dermatologically tested