Pillow Talk Push Up Lashes gives long-lasting volume, length and a weightless 24-HR VERTICAL LIFT EFFECT. This innovative brush is designed with a flat side for loading and coating the lashes and a bristle side for combing the mascara, gripping each individual lash from root to tip. The diamond-shaped bristles also follow the geometry of the eye for an opening effect. Good to know: Cruelty-free and gluten-free. TEST RESULTS - 96% agree lashes look magnified and amplified(1) - 96% agree mascara visibly lengthens the lashes(1) - 93% agree mascara gives lashes a voluminous definition(1) (1)Based on the responses of 31 people after one application. COMPOSITION - Lash-Lifting Polymer: Lifts and holds lashes. - Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length. - Kerestore: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.