Changing the Odds : Nielsen : 9781739757045 : 1739757041 : 25 Jan 2022 : Changing the Odds is a practical guide to building a successful business from an initial idea, through the start-up phase and into a sustainable business. It is based on the author's many years of helping start-ups and is full of examples, case studies and a lot of ideas that will make you think, reflect and build a better business. The interest in starting a business has never been greater driven by many factors which have been building over recent years. The financial crisis that started in 2007 created instability in many industries, political instability in many parts of the world adds to uncertainty and the Covid pandemic has changed everyone's view of the future. One option is to take control of your own destiny and start a business or a social enterprise. This book is for anyone who is seriously thinking about this option as well as those who might be curious about what's involved. The book will also help t