ROUGE COCO BAUME, the lip balm that is as desirable as an iconic lipstick, is now available in a new finish with amplified shine. Housed in new packaging with a transparent cap, this lip care formula offers buildable intensity, for a customised result and better-looking lips, day after day. A unique lip balm with a dual COLOUR and CARE function. The ROUGE COCO BAUME formula allows for custom coverage, ranging from a shiny, sheer wash of colour after a single coat to lipstick-like intensity after three coats. At the heart of the ROUGE COCO BAUME lip care formula: the Hydraboost complex, nourishing shea butter, and Oleoactive, an oil with antioxidant properties. From the very first swipe, lips benefit from up to 16 hours* of non-stop hydration and 12 hours** of comfort, instantly feeling 52%** less dry. After 4 weeks, lips appear plumper (+16%***), feel more nourished (+95%****) and suppler (+53%****), and appear less chapped, for better-looking lips, day after day. Inspired by spring co