CEO Speak : Orient Paperbacks : 9788170946540 : 30 Nov 2006 : Top Marketers Reveal the Secrets of Successful Marketing Packed in this uniquely innovative book is the expertise and experience of top marketing leaders from around the world. These successful and visionary marketers from GE, Cokes, FedEx, Yahoo!, American Express, Universe, reveal the secrets of the art of marketing, getting the best marketing for the buck, the impact of the Internet and technology, etc.: How to create ties with consumers and then stay connected with them What is a brand and how to build one How to build a powerful marketing engine and the most important elements of marketing Favorite marketing tools, including the evolving online interactive programs, data-based marketing, etc. How to create a great marketing team What constitutes a successful marketing campaign and how to measure its success How to become a marketing leader The Internet and one-on-one marketing Golden rules of marketing The future of mar