Bridging the Gap in the Growing Athleisure Market. A Location Analysis and Customized Pop-Up Store Proposal for Outdoor Voices : Grin Verlag : 9783346897541 : 3346897540 : 04 Apr 2023 : Project Report from the year 2022 in the subject Business economics - Market research, grade: 1,0, Hult International Business School, language: English, abstract: Athleisure is a market that has been growing since the beginning of the two thousand, receiving more strength. Growing exponentially in recent years thanks to the pandemic, changes in fashion and lifestyle as well as society's perception of comfortable but formal clothing. This trend is mainly founded on the growing fitness and nutrition awareness, sustainability, and specialized goods leading us to understand how the consumer today is looking for outfits with a focus on comfort, adaptability, and quality that blend casual and workout attire. Outdoor Voices manages to capture all of this through its products, but above all with its experience