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Break the Internet: in pursuit of influence by Olivia Yallop Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to todays world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our futureexperts estimate that the economy of influence will be valued at $24bn globally by 2025. Condition: Minor shelf wear to the front cover, and slight creasing to edges of the front cover. Pages are in good condition.
15 GBP
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