A Neon Mug is a thing of beauty, it stands out from the crowd, it doesn't settle for second place. A Neon Mug wants to be the best mug it can and it is willing to stop at nothing to get there! Ok... so there isn't a whole load you can say about a mug, I mean unless there is a hole in the bottom or it was made of chocolate it could pretty much fulfill its purpose in life - to provide you a nice steaming hot beverage. But we can say this about them.... Root7 have found a type of paint that not only gives the mug a bright Neon glow that will have your fellow drinkers ooh'ing and aah'ing, but it is also so soft to the touch you will want to rub it all over your face! How have we done this? Well we have used a special soft touch rubberised paint. It is hard to explain how soft it is until you have held it gently in your hands, we could liken it to the soft down of a new born chick.