Gentle cleansing shampoo that leaves hair up to 2x stronger(1), up to 14x smoother(2) and with up to 3x less breakage(2). This vegan formula(3) is infused with Citric Acid, a repairing agent that reinforces weakened bonds within hair to improve strength and resilience, and Coconut Oil for surface level care. Part of the Bond Therapy haircare system which builds bonds from the inside out, reduces future breakage and leaves hair feeling soft and intensely conditioned. Biolage is approved by Cruelty Free International under the Leaping Bunny Programme. (1)Bond Therapy shampoo vs. non-conditioning shampoo (2)Bond Therapy Shampoo and conditioner vs non-conditioning shampoo (3)no animal-derived ingredients