At Aveeno, we know a healthy scalp is the foundation for beautiful hair. Formulated with Colloidal Oatsknown for their moisturising propertiesand natural botanical ingredients, this shampoo gently cleanses, helping prevent breakage and colour fade over time while soothing the scalp. Hair colour remains protected, vibrant, and shiny wash after wash. Clinically proven to relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, Aveeno Colour Protect+ Shampoo leaves hair soft, healthy-looking, and full of life. For coloured hair Gentle enough for daily use Clinically proven to soothe itchy scalp pH-balanced formula Suitable for sensitive skin Free from sulfate surfactants For best results, use with Aveeno Blackberry Quinoa Blend Conditioner.