Reduce hair fall by 77% due to breakage* with our latest advancement for thinning hair: the invati ultra advanced 4-step system. The first step in this routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, the formula creates a light, frothy lather and rinses clean. It leaves hair shiny and, when paired with our light thickening conditioner, helps thicken the look of strands. Dermatologist evaluated. 95% naturally derived**. Vegan. Leaping Bunny Approved. *Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced 4-step system of shampoo, conditioner, serum and leave-in. **Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water. Aroma Soothing Pure-Fume aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences. TEST RESULTS Reduce hair loss by 77%* *Reduction in hair loss due to breakage, from repeat grooming