A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine.100% vegan color protection and careA combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner. TEST RESULTS Plant-powered shampoo protects color for up to 8 weeks*.The shampoo for color-treated hair gently cleanses hair without stripping to minimize color washout. Leaves hair feeling weightless, airy and light.*Ex vivo testing on tresses washed 24 times. COMPOSITION Botanical cleansersPrecisely formulated for lasting radiant color, wash after wash. Neutralizing powerNaturally derivedmagnetsinstantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged moleculesCreate a protective shield to keep water from penetrating into hair, reducing color washout. AromaFeaturing Aveda's own Pure-Fume aro