The Universal filter reduces impurities from tap water for great-tasting, full-flavored drinks as well as helping to prevent limescale and extend appliance life. Featuring outstanding chlorine removal, our Universal filter uses Aqua Optimas 5-step filtration system technology to reduce: Limescale, Chlorine, Heavy Metals, Pesticides, Herbicides, Lead Each filter lasts for 30 days (170L) and can replace up to 4000 single-use plastic bottles a year, making it better for the environment, as well as your pocket. The multi fit filter is compatible with BRITA* CLASSIC, BOOTS** ORIGINAL, SAINSBURY’S† & OTHER CLASSIC JUGS NOT AQUA OPTIMA JUGS Benefits of Aqua Optima Jugs & Filters Aqua Optima's unique 5-step filtration system removes impurities and unwanted substances from tap water, including herbicides, pesticides, lead and heavy metals. Aqua Optima’s unique formulation reduces high levels of limescale and chlorine, greatly improving the taste and aroma of drinks. Aqua Optima’s layer of ultra