What it is: A bond repair shampoo that is clinically proven to repair and strengthen damaged strands caused by everyday stressors, heat, and chemical treatments. What else you need to know: Packed with bond cure technology, plant butters, and vegan proteins, this reparative shampoo gently cleanses while working to repair, strengthen, and bring dry, damaged hair back from its breaking point. Hair Texture: Straight, Wavy, Curly and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: Dryness Color Safe Damage/Split Ends/Breakage - Hydrates hair - Repairs and strengthens hair - Targets the most abundant bonds in your hair Contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging. Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. In a clinical test, compared to a control, when used with The Kure Bond Repair Conditioner for Damaged Hair: - Hair was 7x more repaired -