A lightweight, volumizing shampoo that doesn't compromise on hydration for instant and all-day touchable volume.* Ready for a big hit of volume? This lightweight shampoo proves that you can have it all-giving life to limp strands with an instant* boost of volume that won't leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3x more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.* *Based on a professional evaluation of 32 subjects. **Clinically tested when using Big Hit Shampoo + Conditioner together as a system. Hair Texture: Straight, Wavy, Curly Hair Type: Fine, Medium Hair Concerns: Volumizing Key Benefits: - instant and all day volume* - weightless moisture - touchable softness Fragrance Description: A blend of warm vanilla, spicy sweet clover, and fresh citrus. In a 7-day consumer study of 32 participants: 91% a