With the ongoing expansion of our Fragrance range – exemplified by the recent launch of Rozu EDP – we have taken the opportunity to review at a deeper level positioning and segmentation within this category. This opportunity has allowed us to reconceive Marrakech Intense Eau de Toilette (EDT) as an Eau de Parfum (EDP), and in this new more concentrated form, confirm its place within our ‘Classic’ fragrance segment. As an EDP, Marrakech Intense expresses the fragrance with stronger potency and increased longevity, closer in alignment with our existing Aesop EDPs.