Advancing Hospitality : Marcos V. Bravo : 9798218132491 : 02 Jan 2023 : To change and improve ourselves or our current environments, we must first go to other places. And when we go, we will need hospitality, which is the friendly and generous reception and entertainment of guests, visitors, or strangers. Hospitality is much more than businesses, although it is often seen through their lenses, and hospitality as a business is what made the industry so prominent. However, hospitality, historically and in essence, is much more than that and nonfinancial rewards are what also help people involved with hospitality to endure. Hospitality is broad and every sustainable business can be seen as a hospitality business, making or at least trying to make the life of people easier. Following the table of contents, the goals of this material are to introduce views of what hospitality is in essence and its fundamental importance, provide reflections on its critical challenges, spark interest