A Mother's Decision Making Process : VDM Verlag Dr. Mueller E.K. : 9783639065176 : 3639065174 : 25 Sep 2008 : The recent increase in childhood obesity has led us to investigate what mothers think about when they make a decision on what to feed their children. This book investigates a mother's decision making process when they feed their preschool age child using the Multi-Attribute Utility Model. This innovative project encompasses both qualitative and quantitative components. The value, probability and momentary salience for consequences associated with feeding preschoolers are examined in this book. Differences among mothers of various ethnic groups are also investigated through the use of questionnaires administered in English and Spanish. Several demographic factors associated with different ethnic groups are also considered and examined in this book. Implications for future research are presented and they encourage additional research in the field of decision making and nutrition.